2. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?
MonaLizabeth , acts as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used. MonaLizabeth is an Israeli corporation, located in Herzliya, Israel and registeredunder the laws of Israel.
Your local legislation may not refer to the terms “data controller” or “data processor”, but respectively to terms such as “data user”, “owner”, “business”, “responsible party”, etc., and as “data intermediary”, “operator”, etc.
3. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
MonaLizabeth will collect, hold, use and disclose your personal information for the purposes described in this section. The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section.
• To provide you with the products and services you have purchased or otherwise requested We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.
To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.
Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management.
• To manage your profile.
Once you have requested us to create your profile, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. The information is crucial to provide you with the MonaLizabeth personalized and tailored experience, and thus it needs to be kept up to date for the best experience.
• To provide you with tailored customer service and assistance.
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.
For this purpose of providing you the MonaLizabeth experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience.
• To enable you to receive relevant information and tailored marketing content.
You will receive information and updates about us either at your request or when we are authorized by law to send you such information and updates directly. Such communication can be global or local, and may include updates about our products and services, invitations to events, offers, surveys, etc.
• To assess and better understand our business.
To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.
• To optimise and manage our website and other means of communication.
We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website or face-to-face interaction in our stores.
The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest.