"My vision is rooted in a reality that turns into a story, transformed into an artistic expression, a show, creation of a surprise.
Fashion for me is a visually expressed view of an imaginary world that becomes tangible” - Elizabeth Brown
MonaLizabeth was founded by Elizabeth Brown, who is the designer and creative director of the brand.
Elizabeth was born in Russia and raised in Israel from her very early years in childhood.
Elizabeth's professional journey as an artist and a designer starts in Italy at Instituto Marangoni Milano for fashion and Marangoni London for bussiness of fashion.
After her experience in Milan she has returned to Israel and opened her own Brand and was selling in one of the most know designers boutiques in Israel named Razili. While designing for Razili she joined Shenkar college of Design for a bachelors degree in fashion and for her second year she transferred to continue her education and exploration of cultures PARSONS The new school of design.
Elizabeth graduated with HONOR's degree at fashion design.
As an explorer and culture lover she choose to make one year in Parson's Paris campus, and after she graduated at Parsons school of design, New York campus.
All those cultures around the world are part of Elizabeth’s mixed design aesthetic.
Elizabeth was a finalist for her menswear collection in 2017 at the CFDA and on 2018 for Swarovski Partnership with her Fall Winter collection.
After a short time she joined to Flying solo NYC as a designer and since then she is presenting her collection on New York and Paris fashion weeks.
MonaLizabeth's Story-telling focus has always been the core component of the brand's entire existence.
Every piece created to make you think, evoking emotions and ask questions that enable to look deep within.
Monalizabeth's stories represent a passage to an unusual reality where real life rules become irrelevant to, time and gravity disappear, other forces take control.
The stories created could take place where one may break the chains of society, outlive forbidden instincts and go completely out of one’s mind….
CFDA SCHOLARSHIP AWARD | 2017 Finalist
New York, presenting Man's collection portfolio in person to a CFDA Member Selection Committee in May,
SWAROVSKI PARTNERSHIP | 2018 Finalist
New York, presenting Graduate collection portfolio at Swarovski New York office.
MonaLizabeth focuses Tailored and couture details, using traditional techniques, explore them and give new interpretations.
The garments have a presentational, extravagant, fantastic and a theatrical flair feeling.
A sort of twisted romanticism came to distinguish MonaLizabeth's collections which bring back to life the magic of dark romanticism mixed with a surrealistic feel with beauty and undeniably, creating pieces and stories that often have a dream like quality to them.
Part of MonaLizabeth's philosophy is that the brand believes in quality over quantity; We as a society and a culture should stop mass consumption; We would not be in a better world; In that way we will cherish the planet we live on and will have more value to the things we consume.
“Its a fiction in out reality, this reality is in another dimensional reality, not less real than the one in which we live in.”